Ads Management

Today, there is no more transparent and cost-effective form of advertising than a well-structured PPC (pay-per-click) campaign. The platform hosting PPC (click-based) ads is Google Ads (formerly known as Adwords), which is based on Google’s search network. It offers several forms of advertising, so based on our analysis, we decide together which of the Search, Display, or Shopping campaigns are worth using in your case. Before we direct the ideal audience to your page, we need to ensure that they land on good grounds: the keys to a successful Google Ads campaign are the detailed website analysis and search engine optimization. In addition, it is essential to tackle the task with a well-structured marketing strategy in hand.

What is included?

• PPC audit (if you have already run advertising campaigns)
• creation of a strategy optimized for PPC
• setting platform-specific goals
• writing ad copy, landing page copy
• keyword research
• in the case of a picture advertisement, selecting suitable images (purchase from stock pages by agreement or creation of unique graphics)
• continuous campaign management
• monthly reports on costs and results

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In addition to regular posting on various social media platforms, you can entrust us with advertising activities with creative materials created from shared content or on top of it. To start advertising, we create a business Facebook account, which can also be linked to an Instagram account. We set up everything in the Facebook Ads Manager, plan the creatives, write the texts, and prepare the campaigns. A professional technical set-up is also crucial for ad management, so we prepare everything for you, from creating the target audience to setting up the Facebook Pixel and connecting it to analytics. In addition to using individual campaign types, i.e. campaigns suitable for achieving specific goals, we can also achieve great visibility by highlighting posts that perform well organically. The audience determined as a result of the target audience research can be entered here, as well as the relevant demographic data and interests, which is why, in addition to campaign management, we also constantly monitor the reach of the shared content so that we can highlight the most promising posts for you.

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Independent research has shown that users are 58 times more engaged with corporate content on Instagram compared to Facebook and 120 times more than Twitter. Using the tools of the interface (e.g. voting, asking questions, sending reactions), we can share interactive and entertaining content that not only helps the company to become widely known, but we can also collect information about the product or service we want to advertise. You can find Instagram ads in the Facebook Ads Manager, the two accounts can be linked, which opens up the possibility of using more functions. Having an Instagram account has countless advantages, to list just a few, here you can also view analytics on the behavior and distribution of your followers, the organic reach of your posts, and the activity of users.

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In 2021, TikTok won the title of the most downloaded application for the third time in a row with 656 million downloads, which was preceded by 850 million downloads in 2020 and 693 million downloads in 2019. However, it is a mistake to think that only the 13-17-year old age group is present here due to the short, concise information, because the site is used in the largest proportion by the 18-24-year old and 25-34-year old age groups. The platform is dominated by 15-60 second video contents with advertisements and influencers. In addition to animated ads, the platform’s built in functions support content production, be it video effects or music that fits the mood of the video, so you can create unique content that is different from the creatives used on other platforms.

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A website can be a straight path to both success and failure: with our website analysis service, we ensure that the former is true for your site. In order to create a user and search engine friendly structure, we examine, among other things, its speed, responsiveness and the quality of your content, so you can get an accurate picture of what changes are needed to make the website work more efficiently and to build a successful SEO (search engine optimization) strategy.

What is included?

• analysis of website text: uniformity of style, communication goals, use of language
• analysis of search engine optimization aspects (SEO)
• analysis of website images: matching with visual style, connection to the topic
• transparency analysis: navigability, user interface (UI) quality
• user experience (UX) analysis

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After analyzing how your website is performing, we boost the number of organic, i.e. non-paid, visits from search engines. With the help of SEO (search engine optimization), your site can rank higher on Google’s search list without additional ads. At the same time, if you decide to advertise online, a website equipped with SEO is an essential basis for getting started.

What is included?

• keyword research: we examine which search terms are most relevant for your service/product
• on-page SEO: optimization of keywords and visual content, writing and uploading SEO content
• off-page SEO: link building, content sharing advice, PR module
• technical SEO: analysis of your website’s CMS system, optimization of page structure and speed, Google indexing check

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The primary goal of email marketing is to gain the trust of a potential customer or to encourage previous customers to purchase again. Using it is strongly recommended, as 94% of Internet users use e-mail, which is even higher than the number of active social media users. The benefit of newsletters and attention-grabbing e-mails is that they are very easy to track, for example, we can measure how many people open them and how many of them actually click on the links placed. It’s also cost-effective, since you don’t have to spend money to get the message to the target audience. The people on the e-mail or newsletter list signed up voluntarily, thereby indicating their interest in the topic. E-mail marketing is often used to supplement other forms of marketing, but it can also stand on its own. A social media post, for example, only reaches a part of the followers, while an e-mail is guaranteed to arrive in the digital mailboxes of all subscribers. You will need e-mail copy for newsletters for blog subscribers, for those who download your website’s free content, in welcome letters for registrants and subscribers, for distributing seasonal, holiday or discount offers or for sending out other tips and useful advice written for nurturing client relationships.

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