The client’s request
Creating and managing social media accounts that help keeping contact between beneficiary families and communicates the Foundation’s goals and results towards society.
Main points
- Popularize the events of Kapcsok Foundation
- Continuously present the activity of the Foundation
- Social sensitization
- Visually attractive content
- Raising awareness of the ways to support the Foundation (e.g. donating 1% of taxes)
Goals
- Creating social media platforms that communicate with the Foundation’s beneficiary community and society at the same time
- Raising awareness of the importance of special needs children’s integrated education
- Report the Foundation’s events and press appearances
- Regular and structured content
- Communicating shared goals and events of success
- Advertising ways to support
Delivery
- We have thoroughly analysed the previous communication of Kapcsok Foundation, then discussed their experiences and demands
- We created Facebook and Instagram accounts under the name of Kapcsok Alapítvány
- We created a consistent and expressive visual image
- We created a content calendar in which we prioritize the Foundation’s charity events, the feedback from beneficiaries and the reports about awareness raising events
- We run a paid advertising campaign to encourage donating 1% of taxes
- When creating the advertisement, we paid special attention to ensuring that the visual elements attract our target audience
- We ensured that the advertisement reflects the identity of Kapcsok and serves the audience with clear instructions
- When setting up the campaign, we focused on having the largest relevant reach possible
Results
- The number of followers on the Kapcsok Alapítvány Facebook page is exponentially growing