Facebook and Instagram management for Kapcsok

The client’s request

Creating and managing social media accounts that help keeping contact between beneficiary families and communicates the Foundation’s goals and results towards society.

Main points

  • Popularize the events of Kapcsok Foundation
  • Continuously present the activity of the Foundation
  • Social sensitization
  • Visually attractive content
  • Raising awareness of the ways to support the Foundation (e.g. donating 1% of taxes)

Goals

  • Creating social media platforms that communicate with the Foundation’s beneficiary community and society at the same time
  • Raising awareness of the importance of special needs children’s integrated education
  • Report the Foundation’s events and press appearances
  • Regular and structured content
  • Communicating shared goals and events of success
  • Advertising ways to support

Delivery

  • We have thoroughly analysed the previous communication of Kapcsok Foundation, then discussed their experiences and demands
  • We created Facebook and Instagram accounts under the name of Kapcsok Alapítvány
  • We created a consistent and expressive visual image
  • We created a content calendar in which we prioritize the Foundation’s charity events, the feedback from beneficiaries and the reports about awareness raising events
  • We run a paid advertising campaign to encourage donating 1% of taxes
  • When creating the advertisement, we paid special attention to ensuring that the visual elements attract our target audience
  • We ensured that the advertisement reflects the identity of Kapcsok and serves the audience with clear instructions
  • When setting up the campaign, we focused on having the largest relevant reach possible

Results

  • The number of followers on the Kapcsok Alapítvány Facebook page is exponentially growing
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