The client’s request
Creating and managing social media accounts that mainly serve internal communication purposes and encourage two-way communication with its informal style.
Main points
- Serving an employer branding function
- Direct and informal posts, emphasizing unity
- Communicating vocational results and interesting everyday events
- Visually attractive content
- Supporting recruitment
- Delivering planned and ad-hoc HR communication messages
Goals
- Creating public platforms that complement internal communication
- Attracting more followers
- Effectively managing job advertisements
Cornerstones
- Creating a consistent communication style that addresses all employees, regardless of age and position
- Sharing content on a regular and structured basis
- Communicating events of success and shared goals
- Raise awareness of internal activities and sharing results
- Communicating CSR activities
Delivery
- We have thoroughly analysed the previous communication of Praktiker HR, then discussed their experiences and demands
- We created Facebook and Instagram accounts for Praktiker HR, named “Praktiker Karrier”
- With consistent use, we made the hashtag selected by our client (“#praktikercsalád”, meaning Praktiker family) a motto that holds HR branding value and emphasizes togetherness
- We created a consistent tone of voice that we align with every time – it is equally suitable to address blue-collar workers and office employees
- We created a complex content calendar structure that includes both serial contents and posts that relate to world days, celebrations and other events
- We created multiple post series including the weekly celebration of jubilees and a video series titled #storytelling that is about the career path of the company’s leaders
- Besides photo content, we also create original graphical content that reflect the account’s playful, informal style
- We constantly communicate Praktiker’s CSR activity and excellence
Results
- The number of followers on the Praktiker Karrier Facebook page is exponentially growing
- On Facebook, our posts reach 2280 users on average. The number of activities they induce on average is 270.
- We receive a great volume of positive feedback from Praktiker’s employees