The client’s request
Creating and managing social media accounts that spark the attention of potential customers.
Main points
- Visually engaging content
- Continuous presentation of product benefits
- Creating light-hearted, informative social media and blog posts
Goals
- Increasing the number of followers
- Activating current followers
- Increasing product sales
- Increasing page visits
Delivery
- We thoroughly analysed the market and competitors
- With ZigZag’s owner, we discussed about his social media experience and demands
- We took over the brand’s Facebook and Instagram pages and started to manage them according to a new strategy
- We created a copywriting strategy to engage with both younger and older audiences
- We created blog posts in a fun, informal style about fresh and interesting topics
- Building on product benefits, we planned out the topics of contents
- We created a content calendar to provide relevant and engaging posts to ZigZag’s platforms at all times
- We set out giveaways, competitions and other activities and promoted them with paid ads
- We report the results monthly in the form of a clear, concise document
Results
- The number of followers on ZigZag’s Facebook page is exponentially growing
- Our posts on Facebook reach over 2000 people monthly
- Since the beginning of our collaboration, ZigZag’s e-commerce conversion rate has increased by 22%