Facebook and Instagram management for ZigZag

The client’s request

Creating and managing social media accounts that spark the attention of potential customers.

Main points

  • Visually engaging content
  • Continuous presentation of product benefits
  • Creating light-hearted, informative social media and blog posts

Goals

  • Increasing the number of followers
  • Activating current followers
  • Increasing product sales
  • Increasing page visits

Delivery

  • We thoroughly analysed the market and competitors
  • With ZigZag’s owner, we discussed about his social media experience and demands
  • We took over the brand’s Facebook and Instagram pages and started to manage them according to a new strategy
  • We created a copywriting strategy to engage with both younger and older audiences
  • We created blog posts in a fun, informal style about fresh and interesting topics
  • Building on product benefits, we planned out the topics of contents
  • We created a content calendar to provide relevant and engaging posts to ZigZag’s platforms at all times
  • We set out giveaways, competitions and other activities and promoted them with paid ads
  • We report the results monthly in the form of a clear, concise document

Results

  • The number of followers on ZigZag’s Facebook page is exponentially growing
  • Our posts on Facebook reach over 2000 people monthly
  • Since the beginning of our collaboration, ZigZag’s e-commerce conversion rate has increased by 22%
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