The client’s request
Running a search engine advertisement campaign that raises awareness of the Foundation among those preparing their tax declaration.
Main points
- Providing a concise presentation of Kapcsok’s activity in the ad texts
- Encouraging users to donate 1% of their tax
- Running a campaign until the deadline of tax declaration
Goals
- Generating more visitors for their website
- Effective call-to-action wording that encourages the user to learn more and donate
- Effective budgeting that maximises clicks without exceeding the amount planned to spend
Delivery
- We had a detailed discussion with the leadership team of Kapcsok about the foundation’s previous communication strategy and their personal preferences
- As the campaign started prior to launching Kapcsok’s website, we created a temporary landing page
- We carried out a keyword research to effectively set the campaign
- Considering the competition of the keywords and our budget, we set the daily spending limit
- We created standard and adaptive search advertisements
- We constantly monitored the results and made corrections when needed