Praktiker – 20th anniversary magazine

The client’s request

Delivering an issue that celebrates and summarizes Praktiker’s 20 years of presence in Hungary.

Goals

  • Presenting the events and successes of the past two decades
  • Introducing fields of careers
  • Introducing colleagues
  • Introducing each store
  • Making a collage from photographs of the past 20 years

Delivery

  • We thoroughly discussed the vision and demands with the client
  • We sorted out the visual raw material (photos)
  • We designed the layout
  • Based on the interviews provided by the client, we wrote the text
  • We formatted the text
  • After a second discussion with the client, we handed out the magazine in a print-ready format

Results

A jubilee issue with a personal atmosphere that was highly successful and received numerous comments of positive feedback from employees.

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