The client’s request
Delivering an issue that celebrates and summarizes Praktiker’s 20 years of presence in Hungary.
Goals
- Presenting the events and successes of the past two decades
- Introducing fields of careers
- Introducing colleagues
- Introducing each store
- Making a collage from photographs of the past 20 years
Delivery
- We thoroughly discussed the vision and demands with the client
- We sorted out the visual raw material (photos)
- We designed the layout
- Based on the interviews provided by the client, we wrote the text
- We formatted the text
- After a second discussion with the client, we handed out the magazine in a print-ready format
Results
A jubilee issue with a personal atmosphere that was highly successful and received numerous comments of positive feedback from employees.