The client’s request
To produce a video series that tells the career stories of colleagues in an informal, authentic way. The videos were requested to be in a recognizable, consistent style while also reflecting the unique characteristics of each interviewee at the same time.
Goals
- Supporting employer branding
- Providing easily consumable, unique video content that reflect the values of Praktiker’s employer community
- Authentically telling personal stories
- Emphasizing the advantages of Praktiker’s career opportunities
Delivery
- We thoroughly discussed with the leadership of Praktiker HR about their demands
- We wrote the script
- We tailored the details to the previously set goals: the script remained flexible to give space to personal content
- We planned out the visual layout
- We shot the videos on the venues discussed
- We did the cutting and post production work
- We provided legal music with proper copyrights
- Upon the client’s requests, we made modifications and finalized the material
Results
- 5-10 minutes long videos (on average) that reflect both Praktiker’s employer values and the personalities of the interviewees
- Storytelling series is one of Praktiker’s most successful contents
- The videos of the series generate 1000 user activities on average