Google AdSense is an excellent tool to obtain a revenue using any website. Unfortunately, users commit a large number of avoidable mistakes, often without realising that they are operating under their maximum earning potential.
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Here are some Google AdSense tips that will help you optimise your website to increase revenue and improve user experience.
11 AdSense tips and tricks
in order to maximise earnings
- A/B test your ad units
- Use multiple ad units to maximise conversion
- Restrict the number of ads above the fold
- Optimise the colour effects of text ads
- Create and use adaptive ads
- Link your AdSense and Analytics accounts
- Make the design and the content user-centric
- Regularly publish high-quality content
- Determine the audience before setting up AdSense
- Be careful with blocking and filtering
- Be up to date
1. A/B testing your ad units in Google AdSense
A/B testing is widely used in the field of online marketing.
It makes it possible to experiment, to compare certain advertising settings against others and select the ones that perform the best.
It allows the comparison of the performance of text-only ad units to those with text, images, and any other type of visual components enabled. You can even analyse what kind of effect changing just the colour of your advertising text has on advertising performance.
2. Use more ad units to maximise conversion
An easy way to calculate the click through rate and revenue from AdSense is to place multiple types of adverts and ad units of various sizes on the website. This way, you are able to display multiple types of advertisements from the large set of adverts available from Google, thus increasing the chance of users clicking on one.
Important! Keep the maximum advertising policy of AdSense in mind, which states that at you can only display most three pieces of AdSense content, three links and two search fields may be included on each page to avoid your account being blocked.
3. Limit the number of adverts above the fold (atf)
In web design terminology, ‘above the fold’ means the part of the website visible without scrolling.
If you place too many ad units above the fold, users will tend to leave the website immediately because they will have difficulty finding the content that they came for. As a result, Google is now penalising these types of websites.
4. Optimise the colour effects of text ad units
Experimenting with the colour of text ad units is essential in order increase their visibility.
To get more expressive adverts, match the colour of the background and the outline to the website. Try out different styles and measure the performance of the adverts over time in order to find the format that performs the best.
5. Create and use adaptive adverts
This is connected to the most important aspects of using responsive design on your website.
What does AdSense have to do with responsive websites? Well, AdSense allows the use of code for responsive ad units, which automatically resize themselves in order to provide the best viewing experience for the mobile audience as well.
6. Link your Google AdSense and Analytics accounts
Linking your AdSense and Google Analytics accounts provides access to AdSense metrics such as earnings, number of clicks, and number of page views, which you can all add to your analytics reports to better understand the revenue you receive from your online content.
These data can help you optimise your website as well.
7. Make your design and content user-centric
During the wild race to increase advertising revenue, it is easy to forget the true goal why your website or business exists—to create value for users and consumers.
Make sure that your adverts and content form a balanced mixture. Don’t forget about usability and aesthetics.
8. Publish high-quality content regularly
This is an especially important point. To put it simply: No traffic, no money; more traffic, more money.
However, this is always easier said than done. It might be a huge help for you if you work on topics that actually interest you.
Google’s algorithm assigns a higher rank – and thus higher traffic – to websites that regularly publish high-quality content. This can provide significant results in terms of organic traffic, especially on the long term.
9. Know your target audience before you set up Google AdSense
Altough it is probably tempting to set up Google AdSense right after publishing the first piece of content, it is best to resist this temptation.
If you fill your website to the brim with adverts before visitors even get to know it, the initial bounce rate is going to be much higher. This also means that visitors will be unlikely to share your links and social media won’t catch wind of your site either.
If you would like to know more about social media marketing, click here.
Instead, focus on obtaining a large number e-mail subscribers.
10. Be careful with blocking and filtering
All adverts blocked based on their URL will be another one not to bid on the auction to be displayed on your website, thus restricting your opportunity to obtain revenue from these adverts.
In addition, advertisers whose adverts you blocked might decide not to work with you in the future. The same happens when you filter whole categories out.
Only block adverts if it’s absolutely necessary.
11. Be up to date on Google AdSense
Subscribe to the official Google Inside AdSense blog to stay up to date on the latest news about the platform from Google.
Are there any terms here that are not entirely clear? Visit our search engine optimisation (SEO) dictionary by clicking here
What you should know about AdSense in 2019
Advertising revenue generated through Google’s network: USD 19.98 billion.
AdSense publishers received 68% of this revenue.
The average cost per click (CPC) on Google Display was USD 0.63 and the click through rate was 0.46%.
The average cost per view of YouTube advertisements was USD 0.026 and the click through rate was 0.46%.
Top website categories where AdSense advertisements are used
10.57% People and Society
8.15% Arts and Entertainment Industry
7.50% Business and Industry
3.35% Internet and Telecommunication
The number of AdSense websites around the world
United Kingdom: 72,890