It has never been so easy to launch an online business enterprise. New business owners can open their e-commerce sites within weeks with the help of platforms such as Shopify and BigCommerce.
The issue is that the options on these platforms are highly limited. In general, it is not possible to customise their operations to match your ideas.
However, there is a more elegant solution available in WordPress.
Time to read: 4 min, 48 secs
WooCommerce, the open-source e-commerce module of WordPress makes it possible for website owners to integrate a fully-operational webshop into their existing WordPress website with only a few steps and free of charge. Of course, there are many paid options available too if you have special requirements, which can improve the quality of our website even further.
What is WooCommerce?
Dedicated e-commerce websites store several hundreds of webshops, generally in return for a fee. These large e-commerce platforms offer simple tools to users to create and operate their online stores.
However if the platform is down or the account of the user is suspended or deleted then no sales can be made, which is going to affect both the revenue and the relationship of the business with its customers while users work on finding a new home for their webshop.
However, WooCommerce websites work differently from the above-described counterparts. It is a plug-in, a snippet of code, which you can add to your existing WordPress website “framework”, provided by the base code of WordPress.
Following installation and activation, the plug-in adds all of the components necessary for the creation of an e-commerce platform to your existing WordPress website from the contact form management system all the way to the creation of the e-commerce enterprise.
Since WooCommerce is installed on their WordPress site, which they operate themselves, website owners are able to exercise full control over every aspect of their online store, without any fees or transaction costs. From the appearance to the special functions, such as calculating the sales ratios of individual countries and analysis tracking, they can handle it all from one place.
With WooCommerce, WordPress offers a stable and safe solution to business owners to manage their online stores. With a wide variety of extensions and customisation options, WooCommerce grows as the business does, since we can add new functionality whenever it’s needed. In addition, the developer team of WooCommerce offers continuous user support and a premium update, which offers even more specialised options.
The basic form of WooCommerce includes the following:
- Templates for various product and service types and digital downloads
- Various safe payment methods, such as PayPal, Stripe, or bank transfer options
- Mobile responsivity
- Inventory management
- Currency and shipping calculations for every country
- Analytics for every product type
- Unlimited image uploads and product pages
- Fully customisable basket and check-out functions
WooCommerce is developed by Automattic. This is a company that prides itself in the development of WordPress as well as numerous official WordPress plugins.
It only takes a few steps to install the WooCommerce plugin on your new or existing WordPress website. We will show you how.
Prepare your website for WooCommerce. In order to get the most out of WooCommerce, it pays to prepare your WordPress website before the installation of the new function. WooCommerce can be installed on any WordPress website that is compatible with the current version and it can be integrated into most free and premium WordPress themes.
However, to make sure that the online store will look its best, you should definitely update to the latest version of WordPress, which is required to run the WooCommerce plug-in as well. After this, consider installing a WooCommerce WordPress theme.
These are generally premium templates and are intended to support essential WooCommerce components such as product storage and wallets and they are designed to appear optimally on mobile devices as well. Even if WooCommerce will only take up part of the website, it is worth checking whether all pages of the template are compatible with the components of the plugin.
Install and activate the WooCommerce application.
- On the control panel of your website, chose the option “Plug-ins > Add new” in order to access the official WordPress plug-in library.
- After this, search for the WooCommerce software and click “Install” to begin installing it on your website. After the plug-in has been installed, click the “Activate” button in order to be able to access its components.
- You can begin customising your store.
Setting up and configuring your store
WooCommerce comes with an installation wizard, which helps you quickly and easily configure the most important aspects of your product page.
It also allows users with web development experience to configure and further adjust the webshop manually.
Whichever option you chose, you can set preferences for the key services of WooCommerce, such as product types, accepted currencies, and shipping methods, and you can customise the appearance of your webshop as well.
Adding products to the store
You can sell practically anything with WooCommerce, including services, music, and video files and any other digital or physical products.
To add products, click the “Add product” button on the control panel of the website and upload the images, descriptions, and prices of the products. WooCommerce makes it possible for users to set different parameters, including quantity, colour, and style variations, as required. You can add user tags and categories as well to make searching your stock easier.
Add extensions for additional functionality
WooCommerce includes the essential tools for setting up your online store; however, certain businesses have more complex and specialised needs. In such cases, WooCommerce can be further customised with a variety of extensions and additional plug-ins.
Just as WordPress is the most popular website development and content management tool in the world, WooCommerce is the most popular e-commerce solution on WordPress at the moment and serves as the basis for 40% of all online stores.
It is free and easy to install for users with any level of expertise. WooCommerce is seamlessly integrated into WordPress thus creating a fully-functional e-commerce store that is completely under your control.
If you have a special request, we suggest you turn to expert WooCommerce developers. Contact us and we will help you!