Our Customers often ask us whether WordPress is suitable for search engine optimisation. The answer is yes! Since it was originally created as a blog platform, WordPress enjoys a good reputation that offers a solid SEO foundation as a CMS and with good reason.
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It is not by accident that WordPress websites tend to be ranked high on Google. Its success is primarily due to its built-in functions, which make the customisation of the website easier, especially for companies and authors who do not have much in the way of technical experience.
What’s more, WordPress sends out an automatic notification every time you update your website, thus making sure that latest blogs appear among Google results.
If you need help launching a SEO campaign on WordPress in order to improve its search ranking, you are welcome to contact Herz Kreáció, our marketing and creative agency.
Customising metadata is simple
WordPress does not only offer default website templates with clear code but makes it possible to customise the SEO characteristics of custom websites as well.
Whether you are designing a landing page or blog entry (or having someone else design it for you), you can create unique tags, meta descriptions and URLs, which are optimised for the keywords that potential customer will search for.
You can incorporate custom extracts or extensions as well, depending on what type of website you are building.
Fast loading speed
When Google or any other large search engine is ranking a website, it also takes into account how fast it loads, which WordPress users can take advantage of.
The already fast load times of WordPress websites can become even faster with certain plug-ins, for example with the help of WP Super Cache, which was designed to optimise website load times.
However, it is important that you are aware that the loading times will depend on the template you use for your website or blog as well.
Plug-ins improve the functionality of your website
WordPress websites can be further customised by selecting plug-ins that improve the general functionality of the website. There are some that are recommended for the improvement of SEO specifically, such as Yoast WordPress SEO.
Yoast WordPress SEO is an especially popular plug-in module that provides additional options for the website that help with search engine optimisation by ranking the content of websites based on key components. These may be tags, meta descriptions or H1 tags as well. With the help of Yoast, you can also create an XML website map and other functions, which further improve the ranking of your website.
Mapping WordPress websites is easy for search engines
WordPress websites are not only easy to customise but possess simple frameworks and link structures as well. Since search engines know these types of websites well, it is easy for the bots of Google to find, index, and rank your website.
Search engine optimisation of WordPress websites
Now that we have identified the various characteristics of WordPress that make it SEO-friendly, let’s begin the search engine optimisation of your WordPress website.
The first thing you need to do is to make sure that every page has its own unique tag and meta description. You can also install plug-ins that help you verify that none of these components are missing.
It is also important that you make your XML website map accessible to robots, since this will make sure that your website appears in the search index faster. In addition, make sure to set up the Google Analytics service on your website in order to track the behaviour of visitors to your website. Google Analytics data can even help you come up with new ideas for what content to upload.
If you need help in the building and search engine optimisation of your WordPress website, you are welcome to contact Herz Kreáció, our marketing and creative agency.